People in my fundraising company write copy, lots of it, and I am happy to call myself ‘an expert fundraising copywriter’. Jeff Brooks’s new book The Fundraiser’s Guide to Irresistible Communications will have a direct and useful impact on my learning, and it will definitely improve my copy. My online moniker is ‘SeanIsAlwaysLearning’. A ‘friendly’ competitor [...]
Charity consultant David Marfleet is on a personal campaign to help the founders of charities move away from being a one-person charity. If that sounds familiar to you, then his book, Grow Your Own Charity, is written just for you. When I speak to founders of small charities, often the only thing they want to [...]
Neil Sloggie reviews Relationship Fundraising: a donor-based approach to the business of raising money by Ken Burnett. In Relationship Fundraising, the classic read for all fundraisers, Ken Burnett takes us carefully through the fundamentals of good fundraising. Ken reminds us that a unique relationship exists between donors and the causes they support, and shows us how [...]
Roewen reviews Fundraising Principles and Practice by Adrian Sargeant, Jen Shang and Associates This large book contains 22 chapters written by academics and consultant practitioners. It is written both for those studying fundraising and active fundraisers; and aims to complement the many excellent books written by professionals, as well as to ‘…draw together…the knowledge base which [...]
It is sad that fundraising book author George Smith has died. You might like to click on the links to find out more about this good and great person who raised the bar for countless fundraisers. Reading his books may be the best way to not only remember him, but to learn from him, and [...]
Jan reviews Revolution in the Mailbox by Mal Warwick I love direct mail fundraising. I love the accountability it offers, I love waiting with baited breath once the letters go in the mail to see how donors will respond. I love the arcane mix of art and science that creates a wonderful direct mail relationship between [...]
