Change

Made to Stick is all about how to make your messages ‘stick’ in the minds of your audience. Authors Chip and Dan Heath firmly believe that if an idea is understood, it is remembered and it changes something. Given that fundraising at its most basic is about ‘changing something’ I think this book is a […]

Fundraising is fundamentally about change. We fundraise to make the world a better place. In order to do this we are tasked with creating change, both on a society level, for example by influencing policy decision makers, to smaller day to day change, such as asking donors to give online or convincing your colleague to […]