Donor Loyalty

Roewen reviews Fundraising Principles and Practice by Adrian Sargeant, Jen Shang and Associates This large book contains 22 chapters written by academics and consultant practitioners. It is written both for those studying fundraising and active fundraisers; and aims to complement the many excellent books written by professionals, as well as to ‘…draw together…the knowledge base which […]

Achieving excellence in fund raising by Henry A (Hank) Rosso and Associates. How many of us know that the work of Hank Rosso and others at the Center on Philanthropy at Indiana University originated, or digested into applicable forms, much of the ‘received wisdom’ of professional fundraising and the ‘comprehensive development approach’? Many of us outside North […]

My initial fundraising career was only meant to last a year or so.  After that I was meant to get a ‘proper’ job in law, but then I read Relationship Fundraising by Ken Burnett and it got me hooked on fundraising as a career. I remember buying Relationship Fundraising from respected fundraiser Peter Maple via Howard Lake’s […]

A kick up the pants on donor loyalty

Post image for A kick up the pants on donor loyalty

by Christiana Stergiou

Tiny Essentials of Donor Loyalty may just give your organisation the good kick up the pants that it needs, and that’s just what author Adrian Sargeant thinks many in our sector need. In the first sentence of Tiny Essentials of Donor Loyalty, Adrian says “building donor loyalty is the single biggest challenge facing our sector […]