Relationship Fundraising

Neil Sloggie reviews Relationship Fundraising: a donor-based approach to the business of raising money by Ken Burnett. In Relationship Fundraising, the classic read for all fundraisers, Ken Burnett takes us carefully through the fundamentals of good fundraising. Ken reminds us that a unique relationship exists between donors and the causes they support, and shows us how […]

Roewen reviews Fundraising Principles and Practice by Adrian Sargeant, Jen Shang and Associates This large book contains 22 chapters written by academics and consultant practitioners. It is written both for those studying fundraising and active fundraisers; and aims to complement the many excellent books written by professionals, as well as to ‘…draw together…the knowledge base which […]

Achieving excellence in fund raising by Henry A (Hank) Rosso and Associates. How many of us know that the work of Hank Rosso and others at the Center on Philanthropy at Indiana University originated, or digested into applicable forms, much of the ‘received wisdom’ of professional fundraising and the ‘comprehensive development approach’? Many of us outside North […]

Starting a new fundraising program is never easy, so when I took on the role of Fundraising Executive at a hospital that had no real professional fundraising experience the gauntlet was clearly thrown down.  I inherited five databases – all on spreadsheets, and after amalgamating them I was ready to mail my first direct marketing […]

My initial fundraising career was only meant to last a year or so.  After that I was meant to get a ‘proper’ job in law, but then I read Relationship Fundraising by Ken Burnett and it got me hooked on fundraising as a career. I remember buying Relationship Fundraising from respected fundraiser Peter Maple via Howard Lake’s […]