Book Reviews

People in my fundraising company write copy, lots of it, and I am happy to call myself ‘an expert fundraising copywriter’. Jeff Brooks’s new book The Fundraiser’s Guide to Irresistible Communications will have a direct and useful impact on my learning, and it will definitely improve my copy. My online moniker is ‘SeanIsAlwaysLearning’. A ‘friendly’ competitor […]

Neil Sloggie reviews Relationship Fundraising: a donor-based approach to the business of raising money by Ken Burnett. In Relationship Fundraising, the classic read for all fundraisers, Ken Burnett takes us carefully through the fundamentals of good fundraising. Ken reminds us that a unique relationship exists between donors and the causes they support, and shows us how […]

Roewen reviews Fundraising Principles and Practice by Adrian Sargeant, Jen Shang and Associates This large book contains 22 chapters written by academics and consultant practitioners. It is written both for those studying fundraising and active fundraisers; and aims to complement the many excellent books written by professionals, as well as to ‘…draw together…the knowledge base which […]

Jan reviews Revolution in the Mailbox by Mal Warwick I love direct mail fundraising. I love the accountability it offers, I love waiting with baited breath once the letters go in the mail to see how donors will respond. I love the arcane mix of art and science that creates a wonderful direct mail relationship between […]

Charlotte reviews The Tiny Essentials of Major Gift Fundraising, by Neil Sloggie Major gift fundraising has been the ‘next big thing’ in a number of fundraising markets around the world for far too long. By this I mean that, although there is excellent work being done in this area by some not-for-profits, too many are […]

Achieving excellence in fund raising by Henry A (Hank) Rosso and Associates. How many of us know that the work of Hank Rosso and others at the Center on Philanthropy at Indiana University originated, or digested into applicable forms, much of the ‘received wisdom’ of professional fundraising and the ‘comprehensive development approach’? Many of us outside North […]

Getting your messages to stick

Thumbnail image for Getting your messages to stick 3 August 2011

Made to Stick is all about how to make your messages ‘stick’ in the minds of your audience. Authors Chip and Dan Heath firmly believe that if an idea is understood, it is remembered and it changes something. Given that fundraising at its most basic is about ‘changing something’ I think this book is a […]

Read the full article

Switch – How to change things when change is hard

Thumbnail image for Switch – How to change things when change is hard 5 July 2011

Fundraising is fundamentally about change. We fundraise to make the world a better place. In order to do this we are tasked with creating change, both on a society level, for example by influencing policy decision makers, to smaller day to day change, such as asking donors to give online or convincing your colleague to […]

Read the full article

The Mercifully Brief, Real World Guide to Raising $1000 Gifts by Mail

Thumbnail image for The Mercifully Brief, Real World Guide to Raising $1000 Gifts by Mail 31 May 2011

Starting a new fundraising program is never easy, so when I took on the role of Fundraising Executive at a hospital that had no real professional fundraising experience the gauntlet was clearly thrown down.  I inherited five databases – all on spreadsheets, and after amalgamating them I was ready to mail my first direct marketing […]

Read the full article

How ‘Relationship Fundraising’ changed my life

Thumbnail image for How ‘Relationship Fundraising’ changed my life 27 May 2011

My initial fundraising career was only meant to last a year or so.  After that I was meant to get a ‘proper’ job in law, but then I read Relationship Fundraising by Ken Burnett and it got me hooked on fundraising as a career. I remember buying Relationship Fundraising from respected fundraiser Peter Maple via Howard Lake’s […]

Read the full article