Book Reviews

A kick up the pants on donor loyalty

Thumbnail image for A kick up the pants on donor loyalty 20 January 2011

Tiny Essentials of Donor Loyalty may just give your organisation the good kick up the pants that it needs, and that’s just what author Adrian Sargeant thinks many in our sector need. In the first sentence of Tiny Essentials of Donor Loyalty, Adrian says “building donor loyalty is the single biggest challenge facing our sector […]

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Ogilvy on Advertising – he’ll set you right

Thumbnail image for Ogilvy on Advertising – he’ll set you right 10 January 2011

Time magazine called David Ogilvy ‘the most sought-after-wizard in the advertising business’.  You’ll find hundreds of websites dedicated to his work, web pages filled with his quotable quotes and videos of the great man on You Tube. You’ll also find thousands of advertisers, young and old alike, who’ll gladly confess to worshiping David Ogilvy as […]

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A Fundraising Books holiday wish list

Thumbnail image for A Fundraising Books holiday wish list 1 January 2011

Wishing you health, happiness and some extra fundraising sparkle in whatever you celebrate at this time of year. Here is a fundraising books wish-list I thought I’d share – full of fab holiday reading. Ten top books to make you a better fundraising copywriter Whether you write fundraising letters, content for your website, donor newsletters, […]

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