The Mercifully Brief, Real World Guide to Raising $1000 Gifts by Mail

Thumbnail image for The Mercifully Brief, Real World Guide to Raising $1000 Gifts by Mail 31 May 2011

Starting a new fundraising program is never easy, so when I took on the role of Fundraising Executive at a hospital that had no real professional fundraising experience the gauntlet was clearly thrown down.  I inherited five databases – all on spreadsheets, and after amalgamating them I was ready to mail my first direct marketing […]

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How ‘Relationship Fundraising’ changed my life

Thumbnail image for How ‘Relationship Fundraising’ changed my life 27 May 2011

My initial fundraising career was only meant to last a year or so.  After that I was meant to get a ‘proper’ job in law, but then I read Relationship Fundraising by Ken Burnett and it got me hooked on fundraising as a career. I remember buying Relationship Fundraising from respected fundraiser Peter Maple via Howard Lake’s […]

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Oldies but goodies

Thumbnail image for Oldies but goodies 1 February 2011

Some fundraisers spend a lot of time focusing on what’s new and on chasing the latest trends. They fail to see that some of the best fundraising methods out there aren’t new, they are traditional and old – but they are executed to perfection. With that in mind, I am going to recommend three ‘old’ […]

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A kick up the pants on donor loyalty

Thumbnail image for A kick up the pants on donor loyalty 20 January 2011

Tiny Essentials of Donor Loyalty may just give your organisation the good kick up the pants that it needs, and that’s just what author Adrian Sargeant thinks many in our sector need. In the first sentence of Tiny Essentials of Donor Loyalty, Adrian says “building donor loyalty is the single biggest challenge facing our sector […]

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Ogilvy on Advertising – he’ll set you right

Thumbnail image for Ogilvy on Advertising – he’ll set you right 10 January 2011

Time magazine called David Ogilvy ‘the most sought-after-wizard in the advertising business’.  You’ll find hundreds of websites dedicated to his work, web pages filled with his quotable quotes and videos of the great man on You Tube. You’ll also find thousands of advertisers, young and old alike, who’ll gladly confess to worshiping David Ogilvy as […]

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A Fundraising Books holiday wish list

Thumbnail image for A Fundraising Books holiday wish list 1 January 2011

Wishing you health, happiness and some extra fundraising sparkle in whatever you celebrate at this time of year. Here is a fundraising books wish-list I thought I’d share – full of fab holiday reading. Ten top books to make you a better fundraising copywriter Whether you write fundraising letters, content for your website, donor newsletters, […]

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