Mal Warwick

Jan reviews Revolution in the Mailbox by Mal Warwick I love direct mail fundraising. I love the accountability it offers, I love waiting with baited breath once the letters go in the mail to see how donors will respond. I love the arcane mix of art and science that creates a wonderful direct mail relationship between […]

Starting a new fundraising program is never easy, so when I took on the role of Fundraising Executive at a hospital that had no real professional fundraising experience the gauntlet was clearly thrown down.  I inherited five databases – all on spreadsheets, and after amalgamating them I was ready to mail my first direct marketing […]

Oldies but goodies

Post image for Oldies but goodies

by Christiana Stergiou

Some fundraisers spend a lot of time focusing on what’s new and on chasing the latest trends. They fail to see that some of the best fundraising methods out there aren’t new, they are traditional and old – but they are executed to perfection. With that in mind, I am going to recommend three ‘old’ […]

A Fundraising Books holiday wish list

Made to Stick

by Christiana Stergiou

Wishing you health, happiness and some extra fundraising sparkle in whatever you celebrate at this time of year. Here is a fundraising books wish-list I thought I’d share – full of fab holiday reading. Ten top books to make you a better fundraising copywriter Whether you write fundraising letters, content for your website, donor newsletters, […]